Show Your Community Pride By Becoming A Business Sponsor For A Special Event By Using Video

As a Communication Consultant for Jarrell Orthodontics in Logansport Indiana, my “wheels” (marketing mind) are always spinning about out-of-the-box ideas of showing our “community spirit” by supporting our local community. Each year, our community outreach efforts begin by “brain storming” creative ways of how to grow Dr. Kevin Jarrell’s orthodontic practice. One of the marketing strategies we implemented is becoming a community sponsor of a special event that targets our “perfect audience” of families, kids & parents. Annual sponsorship commitments have been an ongoing success for Dr. Jarrell & it will help you promote your business in today’s competitive marketplace & other future partnerships.

Any business can approach a local organization and offer to become a community sponsor of a special event for any non-profit or profit organization. In 2013, when Logansport celebrated its 175th birthday, we purchased a gift certificate for a birthday party from our local YMCA. The marketing objective was to benefit a family for their child’s next birthday party. It showed our Logansport community pride, but also helps in our future referral efforts of gaining new patients for Jarrell Orthodontics’ practice. This way, it helps grow Dr. Jarrell's orthodontics practice and proves how much we support our Logansport families & residents.

So, why not show your community spirit by sponsoring a local special event in Boston, MA, San Francisco, CA, and Little Rock, AK, Logansport, IN or your hometown? Showcase the winner of the birthday party gift certificate by using video to capture the moment & reaction of the winner opening the gift box with the birthday party certificate inside it. Display it proudly on your website, social media sites (Facebook, Twitter, You Tube, etc.), & ask the organization to share it, too!

Want more helpful tips on “How To Use Video to Sponsor a Local Special Event” Go to or Ask Dawn Rector, Marketing Director, at,,, or 317-643-0955.

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