How to Establish a Strong Personal Brand

By Dawn Rector, DM Rector and Associates /Marketing Director for Properpick

A new age of “Supermom Entrepreneurs” has evolved into a social trend, with the Millennial Generation and Generation X , of inspirational women willing to learn about marketing strategies to grow their own business. A proven marketing method for a successful business is to establish a strong personal brand, and stand out from competitors in these ever-changing times of economic challenges.

As a “marketing mom,” owning a small Marketing and PR firm, I learned why a “brand” is a top priority for any business. I understood why the “branding” method is crucial to the success or demise of any business, in an overcrowded marketplace.

As a new business owner in 2002, a brand was a “cereal brand” for my kids such as General Mills or Post Foods. As a nostalgia buff, I grew up with Count Chocula, Frankenberry, Boo Berry, Fruit Brute and Fruity Yummy Mummy.  Food giant, General Mills, will be re-releasing these “monster cereals,” of the 70s, 80s, and 90s during the 2013 Halloween season.

A brand is a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” Branding is luring your customers to notice your business as the only source that provides a solution to their problem.

Understand the customer’s needs and wants. Integrate your brand strategies through your business at every aspect of contacting the public.

Tailor your businesses brand to the mindsets of customers. It is the first impression or perception that sometimes cannot be controlled. So, attempt to take some control of it.

A strong brand is invaluable as the battle for customers. The brand is foundational piece in your marketing communication. Take the quality time to invest in research, define, and build your brand.

What is your business known for? Is there a product or service that stands out to your clients? What already differentiates you from similar businesses? The familiar parts of your brand need to be stand out first.

Social Media Strategy. Successfully branding includes client interaction, by creating and claiming your own voice. Get an idea of what your audience thinks of your business. Collect different surveys, social media integration, or interpreting existing data from your clients. Create a Facebook page, Twitter account, or blog for your brand.

The power of video. Video is a powerful tool for building your brand. Video delivers a relatable way of visual communication that will build emotional connections with consumers, who are making decisions about your business.

How do you use video to stand out, increase visibility and boost your impact? Convey your brand powerfully by creating a video bio. A video bio will project your personal brand and show people who you are and what value you deliver. Post your video bio on your YouTube channel and upload it to your LinkedIn profile.

Replace conference calls with video calls. A video call provides the presenter with the opportunity to gage audience reaction and to open or adjust the discussion.

Create a video proposal to stand out your ideas. Use video to pitch your ideas to engage and inform, and stand out from an overload of e-mails and text-based proposals. Use a video camera, basic editing tools, and hosting and sharing website accounts like YouTube .

What will your brand image look like in five years or more ? Is your branding strategy compatible with newer generations in the future? Polish your brand and develop a strategy for the future. So, how will you build your brand and survive in today’s entrepreneurial jungle?

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