As a professional consultant nearly 10 years ago and as a business owner of DM Rector and Associates and Marketing Director of Properpick, building trust and personal credibility have always been my top priorities. I’ve learned over the years, that if you don’t have a bond of trust and proven credibility with people who can help you succeed; your business will not reach its goals successfully.
Building and sustaining long term business relationships are challenging in today’s online marketplace. I believe the “secret to success” is being genuine, honest, and dependable about every aspect of your business, no matter how big or small. The business services you promote should be those you are willing to put your name, face, and reputation behind it.
Properpick’s Business Owner/Service Provider Guide to Video Marketing
How do I create a personal connection with my consumers? Owning a business or providing a quality service is not just a job, but a demanding lifestyle. Video marketing is uncharted territory for some service providers due to intimidation factors, lack of resources or time, and budget constraints.
Video marketing creates a personal connection with your consumers. A consumer can relate in their own personal life with it. Actually seeing and hearing about a service is the best method of determining if it is a right fit for you. Video has a humanizing identity that affects your audience in a personal way.
Video content must be forthcoming, reliable, and sincere. If you demonstrate those qualities at all times, the consumers with whom you have started to establish relationships will start to understand that you are credible, and that you are an expert in your niche or industry. Those consumers will come to understand that when they need the kind of help that you give, you are top of the mind awareness for them.
Properpick’s Personal Customer & Technical Support Services
Properpick offers AFFORDABLE Marketing Services:
Properpick can Help your Business Earn Credibility and Trust with Your Consumers!
Credibility and trust is critical to the success of your business. Your video content must be consistent and well written, so your online message is strong and clear. Presenting the proper perception when it comes to your business’s image and what you represent is essential to your business goals.
Demonstrate to consumers that they can trust you to provide them what they need and that you have the ability to solve their problems. Consumers won’t purchase a service from you, if they don’t feel that they can trust you. Trust is earned and takes time to achieve measurable results. How will YOU earn your credibility and trust with your consumers?