Building Credibility and Trust through Personal Connections

By Dawn Rector, DM Rector and Associates / Marketing Director for Properpick

As a professional consultant nearly 10 years ago and as a business owner of DM Rector and Associates and Marketing Director of Properpick, building trust and personal credibility have always been my top priorities. I’ve learned over the years, that if you don’t have a bond of trust and proven credibility with people who can help you succeed; your business will not reach its goals successfully.

Building and sustaining long term business relationships are challenging in today’s online marketplace. I believe the “secret to success” is being genuine, honest, and dependable about every aspect of your business, no matter how big or small. The business services you promote should be those you are willing to put your name, face, and reputation behind it.

Properpick’s Business Owner/Service Provider Guide to Video Marketing

How do I create a personal connection with my consumers? Owning a business or providing a quality service is not just a job, but a demanding lifestyle. Video marketing is uncharted territory for some service providers due to intimidation factors, lack of resources or time, and budget constraints.

Video marketing creates a personal connection with your consumers. A consumer can relate in their own personal life with it. Actually seeing and hearing about a service is the best method of determining if it is a right fit for you. Video has a humanizing identity that affects your audience in a personal way.

Video content must be forthcoming, reliable, and sincere. If you demonstrate those qualities at all times, the consumers with whom you have started to establish relationships will start to understand that you are credible, and that you are an expert in your niche or industry. Those consumers will come to understand that when they need the kind of help that you give, you are top of the mind awareness for them.

Properpick’s Personal Customer & Technical Support Services

  • Unlimited Customer & Technical Support. We can help you create a new member profile , which guides you every step of the way through our simple way of the customizing process of your account. Expand your profile by uploading unlimited videos, text, and pictures.
  • Personal Touch of Video. Properpick offers service providers a personal avenue for capturing the power of video to promote your business services to connect with consumers. Our personal touch allows consumers to SEE and HEAR you first, before making the right choice.
  • Exclusive Offers. Outshine your competition by listing your business services, to reach your consumers in a unique, affordable, and easy-to-use outlet. Maximize your exposure of sharing EXCLUSIVE OFFERS such as "DEAL OF THE DAY." Design your own promotions, coupons, or contests, for consumers to take advantage of these cost-saving deals.
  • Support Services. Not a Technical Computer Guru? We’ll HELP you create the FIRST video and offer ongoing customer support with your personal account. A “short and catchy” promotional video of your business can be recorded by using your webcam or home device. Also, send direct links of your portfolio/work samples by using your Android phone.

Properpick offers AFFORDABLE Marketing Services:

  • Copywriting
  • Marketing
  • Public Relations
  • Photography
  • Animation
  • Video Production/Editing
  • Social Media Promotion

Properpick can Help your Business Earn Credibility and Trust with Your Consumers!

Credibility and trust is critical to the success of your business. Your video content must be consistent and well written, so your online message is strong and clear. Presenting the proper perception when it comes to your business’s image and what you represent is essential to your business goals.

Demonstrate to consumers that they can trust you to provide them what they need and that you have the ability to solve their problems. Consumers won’t purchase a service from you, if they don’t feel that they can trust you. Trust is earned and takes time to achieve measurable results. How will YOU earn your credibility and trust with your consumers?

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